WORKUP was founded by REDstar, a Willmar based advertising agency with a 25-year history of business and community involvement. We live and work here because we love this area. What makes it special is our lakes area quality of life. That, combined with our strong economy and track record of entrepreneurial innovation creates a unique environment for life and work that sets our community apart. WORKUP will showcase these strengths, building on them to offer a coworking culture that helps to attract talent to our area, retain our bright, young minds and serve as an engine for economic growth.

Ribbon Cutting


A great coworking community starts with great space. WORKUP is in a newly remodeled, historic cottage on the MinnWest Technology Campus with a sweeping view of Willmar Lake. This 4,200 square foot building was built in the early 1900’s and has most of the original architectural detail. You’ll be awed by our granite pillars, arched doorways, historic fireplaces, outdoor verandas and hardwood floors. You’ll also love our infusion of modern design, funky furniture and cutting-edge technology.

The MinnWest Technology Campus has 100 acres of manicured grounds with mature trees, winding walkways and historic buildings. It is a business community that is home to over 30 innovative companies, many of which are national and global leaders in their respective industries.


Individuality expected. Generosity of spirit required.

We are a coworking community representing a diverse mix of industries, talents and perspectives. Members are here to work hard, be themselves and pursue success. But that’s not all. They are also asked to contribute to the success of others by participating in our community with an open mind and a generosity of spirit.


Betsy Bonnema

Jayme Sczublewski

Luke Geiger


Coworking is work and meeting space that is shared by a community of individuals, businesses and startups. The popularity of coworking space is escalating quickly around the world as today’s workforce trends towards a higher proportion of independent contractors, freelancers and small business owners. By 2020, more than 40% of the US workforce will be so-called contingent workers, according to a study conducted by software company Intuit in 20101. Coworking facilities have become a sought after gathering place for this new workforce which is why they are also a target destination for businesses who are looking to tap into this growing talent pool.

From 2012-2013 in the United States, coworking memberships increased 117% and the number of coworking facilities increased by 83%.2 Statistics show that communities under 50,000 people are the second largest area of growth for new coworking locations, right after large metro markets3.

As identified by Willmar’s recent Vision 2040 report, a coworking facility will enhance our business community, support area entrepreneurs and become an engine of innovation.

The WORKUP team is excited to bring coworking to our area and have been attending the Global Coworking Unconference Conference for two consecutive years. The 2015 event was held in Berkeley California, and included hundreds of coworking space owners and managers.

WORKUP at the Global Coworking Unconference Conference (GCUC)